The Birthday Reward, Anniversary Reward, and Newsletter Subscription Reward let you reward customers with loyalty points for important milestones and actions, helping increase engagement and build long-term customer loyalty.
Step 1: Open the Retenzy Dashboard
Log in to your Retenzy dashboard to access your store settings.
Step 2: Navigate to the Loyalty Program
From the dashboard, click on Loyalty Program.

Step 3: Open Ways to Earn Points
Within the Loyalty Program, open the Points Program. Then, navigate to Ways to Earn Points, click Add Earn Points, and select Show More to view all available earning options.


Step 4: Select the Reward Type
Scroll through the available options and select one of the following:
- Birthday Reward
- Anniversary Reward
- Newsletter Subscribe


Step 5: Configure the Reward Points
Enter the number of Reward Points you want customers to receive for the selected reward.

Step 6: Save the Reward Settings
Click Save to add the selected reward to your loyalty program.
