The Purchase Reward Rule enables you to specify how customers earn reward points when making a purchase. This helps encourage repeat buying behaviour and keeps customers engaged.
Step 1: Open the Retenzy Dashboard
- Log in to your Retenzy dashboard to access your store settings.
Step 2: Navigate to the Loyalty Program
- From the dashboard, click on Loyalty Program.

Step 3: Open the Points Program
- Within the Loyalty Program, click on the Points Program tab. Under the Ways to Earn Points section, you will find the Place and Order option.

Step 4 Choose the Earning Type
You will see two earning type options:
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Fixed Amount of Reward Points per Order – Customers get the same number of points regardless of order value.
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Increment of Points (Per Currency Spent) – Customers earn points based on how much they spend (e.g., 1 point per ₹1 spent).
👉 Select the option that best fits your reward program.

Step 5 Configure Earning Rules
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If you choose Fixed Amount of Reward Points per Order, enter the number of reward points a customer will earn on every order.
Example: Enter 5 points per order → Customer will get 5 points on every order placed.
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If you choose Increment of Points, enter how many reward points customers will earn per unit of currency spent.
Example: Enter 1 point per ₹1 spent.
A Summary box will show your rule (e.g., Customer will get 1 point on each ₹1 spent).

Step 6 Customize Rewards
You can decide where this reward applies:
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Applicable to All Orders – Rule applies to every purchase.
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Apply by Products – You can restrict rewards to specific products only.
If you choose Apply by Products, you can select specific products directly.
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Click on the Add Item button just below the Apply by Product option (this button will only appear once apply by Products is selected).
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A product list will open → Select your specific product(s) from the list and click Add.
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You can also edit the product list later by clicking Edit and updating your selected items.

Step 7 Save and Activate the Rule
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At the bottom of the page, you will see options: Delete , cancle , Save.
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Click Save to activate your reward rule.
✅ Once published, customers will automatically start earning reward points according to your purchase reward rule.
