Email templates allow you to customize the automated emails sent to customers (e.g., birthday greetings, anniversary wishes, or reward notifications).
Steps:
Step 1: Open the Retenzy Dashboard
- Log in to your Retenzy dashboard.
Step 2: Navigate to the Notifications Section
- From the left-hand menu, click on Notifications.

Step 3: Open the Template Library
- In the Notifications section, open the Template Library.

Step 4: Select a Template
- You will see a list of default templates, such as Birthday Template and Anniversary Template. Select the template you want to edit, or duplicate it if you want to keep the original unchanged.

Step 5: Customize the Template Settings
- Update the Template Name. If needed, enter your email address in the Test Email field to send yourself a test email.
You can also click See Variables to view and use dynamic placeholders, such as:
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{{customer_name}} – Customer's name
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{{store_name}} – Store name
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{{reward_points}} – Reward points

Step 6: Edit the Email Content
Use the editor to customize your email template. You can modify:
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Text and Headings (H1, H2, H3, H4)
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Font Family
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Font Weight
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Font Size
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Text Color
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Button Text
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Button Link
Customize the content and design to match your brand.

Step 7: Preview the Email
- Click the Preview (eye) icon to view how the email will appear on desktop or mobile devices.
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Step 8: Save and Activate the Template
- Once you're satisfied with your changes, click Save Template. Ensure the template is Active so it will be sent automatically when the corresponding event is triggered.
