Overview

The Referrals program turns your customers into your marketing team. Instead of spending heavily on ads, you can reward customers for bringing in their friends, family, and followers. This is one of the most cost-effective ways to acquire new customers who already trust your brand because they were introduced by someone they know.

Key Capabilities in Detail

1. Unique Referral Links
   

   • Every customer gets a personal referral link that they can share anywhere — via email, social media, or messaging apps.
     
     

2. Multi-Channel Sharing
   

   • The program works seamlessly across platforms. Customers can share on Facebook, Instagram, WhatsApp, or even offline by copying the link.
     

3. Dual-Sided Reward

   • Both the referrer and the referred friend get rewarded.
     

   • Example:
     

     • Referrer: 200 points or ₹100 off coupon
       

     • Friend: 10% off their first purchase

4. Custom Rules & Rewards
   

   • Set the reward type, value, and eligibility conditions.
     

   • You can require the referred friend to make a minimum purchase before the reward is triggered.
     
     

Why Referrals Matter

• Brings High-Quality Leads: Referred customers trust you from the start.
  

• Lower Acquisition Costs: Less money spent on ads, more results from personal recommendations.
  

• Strengthens Community: Customers feel valued and part of your brand’s growth.
  

• Encourages Loyalty: People who refer others tend to stay engaged with your brand.