Rewards & Loyalty – Keep Customers Coming Back

Written by Support
Updated 1 month ago

Overview

The Rewards & Loyalty program in Retenzy motivates customers to keep shopping by rewarding them for actions they take in your store. The more customers interact with your brand, the more points they earn and the more likely they are to return to redeem them.

Key Capabilities in Detail

  1. Flexible Earning Rules

    • Reward points for purchases, account sign-ups, leaving reviews, birthdays, social media engagement, and referrals.

    • For example:

      • Sign up: 50 points

      • Place an order: 1 point for every ₹10 spent

      • Write a review: 100 points

      • Birthday bonus: 200 points

  2. Custom Redemption Options

    • Customers can redeem their points for:

      • Percentage discounts (e.g., 10% off)

      • Fixed amount discounts (e.g., ₹200 off)

      • Free shipping

      • Exclusive products or early access to new launches

    • You decide the point values and the reward structure.

  3. Post-Reward Emails Notifications

    • Keep customers engaged by notifying them when they earn points or when they’re close to redeeming a reward.

    • This helps drive them back to your store to use their rewards.

  4. Customizable Rewards Widget

    • The widget lets customers easily check their points balance, view available rewards, and redeem them — all without leaving your store.

    • You can style the widget to blend in seamlessly with your store’s design.

Why Rewards Matter

  • Encourages Repeat Purchases: Customers will come back to use their points.

  • Increases Average Order Value: Customers may add more items to their cart to reach a reward threshold.

  • Builds Emotional Loyalty: People appreciate being rewarded for their loyalty.

Creates Brand Advocates: Happy customers are more likely to promote your store to others.

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