The Retenzy Referral Program helps businesses grow by turning satisfied customers into brand advocates. By rewarding both the referrer and the referred customer, it encourages more referrals, increases customer acquisition, boosts repeat purchases, and builds long-term customer loyalty. With flexible reward options and customizable coupon timing, businesses can create referral campaigns that align with their marketing strategy while delivering a rewarding experience for customers.
1. How the Referral Program Works
The Referral Program allows your existing customers to invite their friends to shop at your store. When a referred customer completes the required action, such as making a purchase, both the referrer and the referred customer can receive rewards based on your configured referral rules. This helps you acquire new customers while rewarding loyal ones.
Why it's important:
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Encourages customers to refer friends and family.
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Increases customer acquisition through word-of-mouth marketing.
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Rewards loyal customers for promoting your brand.
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Helps grow your customer base organically.
How to Set Up: Referral Program setup guide link
2. Setting Up a Referral Program
Setting up a referral program allows you to define the rewards for both the Referrer and the Referred Friend. You can configure the reward type, reward value, minimum purchase requirements, applicable products, coupon expiration, and other settings to match your business goals.
Why it's important:
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Creates an attractive referral campaign.
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Encourages more customers to participate.
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Gives you full control over referral rewards and eligibility.
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Helps increase repeat purchases and customer engagement.
How to Set Up: Referral Program setup guide link
3. When to Give Coupon
The When to Give Coupon setting determines when referral coupons are issued to customers. You can choose to send the coupon immediately after a successful purchase or after the order has been fulfilled, depending on your business requirements.
Available Options:
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Purchase – The coupon is issued immediately after the referred customer completes a successful purchase.
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Fulfillment – The coupon is issued only after the referred customer's order has been fulfilled.
Why it's important:
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Gives you control over when rewards are distributed.
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Helps prevent misuse of referral rewards.
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Ensures rewards are issued according to your business policies.
How to Set Up: When to Give Coupon setup guide link
